/ Art director · AI video creator · Cinema-minded filmmaker
AI images, videos and films
that look real for brands and creators
I work with creators, freelancers, agencies and brands with a real method: art direction, storyboard, visual storytelling and a production workflow, from brand films to social media content.
/ What I make
/ Work
films & content
/see the full showcase (new window)Brand films
Brand film01
Travel Airways · airline · concept film · Personal project, not commissioned
Brand film02
Horizon sur mesure · luxury travel · concept film · Personal project, not commissioned
Brand film03
Chanel · fragrance · concept film · Personal project, not commissioned
Brand film04
Jeep · automotive · concept film · Personal project, not commissioned
Social media
Social media05
Fashion · Y2K streetwear · leaving a hotel through the flashes
Social media06
Cocktail bar · Personal project, not commissioned
Social media07
French Coffee Shop · reel published by the brand
Social media08
Fashion · colour-block sweater · facing the fish
Social media09
Stade Rochelais Rugby · Personal project, not commissioned
Social media10
Oden · Japan Culture series, 12 recipes in anime style
Social media11
Gyoza · Japan Culture series, 12 recipes in anime style
Social media12
Tamagoyaki · Japan Culture series, 12 recipes in anime style
/ About
twenty years of images
Art director with over 20 years in visual creation: web design, graphic design, illustration.
Nuit Américaine is the AI video studio I founded this year, after a year spent moving into generated imagery. From brief to finished film.
"Nuit américaine" is the French name for day-for-night: the cinema technique that shoots night scenes in broad daylight. The art of making a fabricated image believable.
The work starts before production. Turning a brief into art direction, laying it out as a storyboard, testing the story in pictures. Locking framing, light and rhythm before the film is made.
Everything is made with AI, under my direction: images, video, storyboard, music and sound design. Only the edit goes through a traditional tool. No shoot, no set.
The same craft serves a second field, complementary or on its own: social media content. Series of reels, adapted visuals, a world that holds from one episode to the next.
Based in La Rochelle, I work in Paris and remotely, in French and in English. From independent projects to brand campaigns.
see the film
before making it
Five steps, in this order, on every project. Nothing is generated before the direction is settled.
Days 1 to 3
Art direction
Vague referencesA fixed courseBuilding a coherent visual world: references, palette, light, framing. Nothing is generated before the direction is settled.
Days 3 to 5
Storyboard
A briefA drawn filmThe brief becomes a sequence of shots: framing, values, transitions. Every shot is decided on paper before the first image is generated.
Week 2
AI previsualisation
An abstract briefA tested filmCinematic previsualisation of the campaign with AI images and video, ahead of production. The film is approved before production is committed.
Weeks 2 to 3
Storytelling & editing
Isolated shotsA story that holdsMotion design and visual storytelling: rhythm, transitions, editing. What makes a film hold beyond the beautiful image.
Final days
Image finishing
Raw renderA believable imageColour, framing, composition. Taking the raw render to an image that stands next to real footage.
/ Services
four ways
to work together
Depending on whether you need to test an idea, deliver a film, feed your social channels or bring the tools in-house.
Test an idea before committing to production. I turn the brief into art direction and a storyboard, then into AI images and sequences that show the film: framing, light, rhythm, tone. The result is made for deciding: settling a concept, convincing internally, scoping a production.
/deliverables
- Documented art direction (references, palette, light)
- Storyboard of the key shots
- AI previsualisation sequences
- Boards of key stills
- Creative rounds included
A short film delivered ready to publish, produced entirely with AI imagery and video. From writing the creative direction to editing and finishing, with the same standards as a conventional production.
/deliverables
- A choice of creative directions
- Edited and graded film
- Format adaptations
- Source files delivered
Long-term support for a team or a brand: building a visual world, keeping produced content consistent, setting up an AI production workflow that stays under control.
/deliverables
- Visual world and image rules
- Documented production workflow
- Creative follow-up and decisions
- Method handed over to the team
Series of images and short videos spun from one world, in vertical format, ready to post. The brand film becomes ten pieces of content, without ten productions.
/deliverables
- Reels and vertical formats
- Visual series, by season or by product
- A graphic world that holds from post to post
- Per project or monthly
/ Frequently asked questions
frequently asked questions
What I'm asked most often before starting an AI film. For everything else, write to me.
The crafts are the same: art direction, writing, storyboard, framing, light, editing, grading. What changes is how it's made. Here everything is generated with AI, under human art direction: images, video shots, music, sound design. Nothing is shot, which means delivering in days what a multi-location shoot would take weeks to produce. And unlike a "turnkey" app, every model and every shot is directed, then the image is finished by hand. That direction is what lets a film stand next to real footage, whether it's a brand film or a series of social content.
Every project is quoted, according to the service: a previsualisation to test an idea, a short film ready to publish, or long-term art direction. The order of magnitude stays far below a conventional advertising production, where the shoot alone runs to tens of thousands of euros: no set, no crew, no travel. The budget goes into art direction and image finishing, where the credibility of the film is decided.
From a few days for a previsualisation or a series of shots, to two or three weeks for a short film fully produced, edited and graded. Most of the time goes upstream, settling the art direction, and downstream, in editing and finishing: the generation itself is the shortest part. Long-term art direction follows the pace of your team.
Yes, provided the brand is treated as on any production. First a documented art direction, references, palette, light, image rules, and nothing is generated before it's settled. Then colour and composition are reworked shot by shot, as on a filmed piece. For a product or a sensitive detail, your existing photos and visuals serve as reference, and the AI builds on them.
No, and it's a choice: everything is produced with AI, from image to sound design, with no set and no crew. That's what keeps deadlines and budgets in check. If you already have material, product photos, existing footage, guidelines, it serves as reference to stay true to the brand. And a previsualisation can perfectly prepare a shoot you then hand to your own team or production company.
Yes. That's what the Social media content service is for: a world defined once, then spun into series of reels and visuals, per project or monthly. The Japan Culture series, twelve recipes in anime style, shows what a world held episode after episode looks like.
It doesn't replace the eye. My job is still that of an art director: AI is a production tool, not a direction. Every image, every shot, every sound is chosen, corrected, redone until it's right. For some projects a shoot remains the right answer, and I'll tell you so. For many others, AI makes it possible to see and produce a film that would never have had the budget to exist.
/ Contact
Switch to
film
mode
A brief, an idea, a campaign to test before producing it: write to me.
- contact@nuitamericaine.fr
- 06 71 72 38 92
- La Rochelle · Paris